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10 Bad Search Marketing Habits (Free Webcast)

 Every search marketer, from novices managing their first campaigns to seasoned pros, falls into bad habits. Please join us on Thursday, August 26 at 1:00 PM EDT for our latest Guru Webcast, "10 Bad Search Marketing Habits." Clickable Guru Hanny Hindi and I will tackle the top "Search Marketing Don'ts" — those little things

Innovation in Established Companies

A few members of Clickable and American Express attended Supernova at the Wharton School in Philadelphia last week. It's a confab where diverse innovators in technology “explore the transformation of computing, communications, business, and society in the network age.” David Kidder, Clickable's CEO and co-founder, and Jay Lee, General

re: New PM On The Block

 We're psyched to have you join Vivek!

What Is Your Primary Targeting Strategy For Your Search Ads? (Poll)

 What is your primary targeting strategy for your search ads? Take our new poll and see how others responded. We will publish the results in our August newsletter.

Poll Result: Search Advertisers Rank Most Effective Keyword Generation Tools

 We recently asked Clickable prospects and customers: "Which keyword generation tool do you find most effective in search-engine advertising?" Out of 34 respondents, 53% chose Google AdWords, 15% chose Wordstream, 9% chose SEM Rush and 6% chose Spyfu and Compete. 3% of respondents selected Hitwise. Keyword research tools help marketing managers

Which Keyword Generation Tool Do You Find Most Effective In Search-Engine Advertising? (Poll)

 Which keyword generation tool do you find most effective? Take our new poll and see how others responded. We will publish the results in our July newsletter.

Poll Result: More Marketers Use Facebook Ads To Direct Users Away From Facebook

 We recently asked readers: "Where do you direct people after they click on your company's ads within Facebook?" Out of 39 respondents, 46% of advertisers sent traffic directly to their company's primary Website or external landing page, 31% directed people to their company's Facebook page, and 23% did not advertise on Facebook

TechCrunch Demo: Clickable Bridges Search & Social (Video)

 TechCrunch, the influential tech blog, featured Clickable at its recent Disrupt conference. Below is a video of our "Unlocking Social Advertising" demo, led by Clickable CEO David Kidder, and Clickable Labs engineer Eric Tang. Before you watch the video, let me provide a little context... The potential for advertising on social networks is

re: Where Do You Direct People After They Click On Your Company's Ads Within Facebook? (Poll)

 Hi George, I agree with you that company Facebook Pages can be a huge opportunity missed. However, the opportunity of Facebook pages is to engage through authentic interaction -- in a more customer-service fashion. Facebook Pages, at least today, don't lend themselves to specific conversion events that many performance advertisers seek. If there's

Where Do You Direct People After They Click On Your Company's Ads Within Facebook? (Poll)

 Take our new poll and see how others responded. We will publish the results in our June newsletter.
FORUMS

Re: Interface Suggestion (Request)

 Hi Paul. That's a great idea. I will communicate that to our user experience and product team.

How To Start Using Clickable Pro (Video)

 This video explains how to get the most out of Clickable Pro, the solution that makes online advertising Simple, Instant and Profitable (TM). It appears during your first ad-network import, though is helpful for new Pro users seeking to quickly make an impact on their campaigns. [View:http://www.vimeo.com/11697987]

Re: Would You Like To See Social Network Advertising Surface In Clickable?

 Thanks, iqdesign. Social PPC advertising is new territory, and the value will come in direct-response as well as brand lift. We'd like to maximize our customers' success by making it simple and effective. (It's clear that the behavioral friction of moving from traditional search to social is significant, and that's hampering experimentation

Re: ANNOUNCING: CLICKABLE’S QUEST FOR THE NEXT SEARCH ENGINE MARKETING GURU

 Hi Lakatos, We really appreciate your contribution and the team has reviewed it. Your post makes some great points, however your explanation of some concepts is a little too sophisticated and complex for our typical readers, who expect simple explanations. We have tremendous respect for your expertise, yet the Guru program doesn't seem like the

Re: ANNOUNCING: CLICKABLE’S QUEST FOR THE NEXT SEARCH ENGINE MARKETING GURU

 Hi Lakatos, First, we have great respect for your thinking and contributions to Google AdWords Group as well as here. Many thanks for your contributed article. In talking with the team, we really like your expertise and writing, though the above poast is not aligned with the Clickable blog and Clickable Gurus program. May we ask you to resubmit a post

Re: What is Search Advertising and why does it matter?

 According to Wikipedia, Internet search advertising is a method of placing online advertisements on Web pages. Search advertisements can be placed on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are

Re: What market opportunity is Clickable addressing?

 The past decade introduced revolutionary innovation in online advertising, but the paradox is the immense complexity that came with it - especially in Search. Complexity manifests in to too many unique interfaces, overwhelming analytics and inconsistent performance tracking systems - all contributing to counterproductive friction. These challenges are

Re: Doesn't Google's AdWords already address the search advertising needs most advertisers?

 Google AdWords continues to be successful in addressing the SMB market. In fact, the SMB marketplace helped build the Google economy and now comprises half of it! Clickable does not replace Google, but is an overlay to make the entire advertising experience simple. Clickable is educating and reinforcing Google's base of smaller customers. As a Google

Re: Clickable conversion tracking

 Clickable's ActEngine can leverage individual search network tracking codes, but we also offer Clickable Conversion Tracking, which lets marketers easily measure conversions across all major advertising networks – including Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter – with a simple, independent conversion tracking

Re: Clickable reporting

 Clickable empowers advertisers to create custom, white-label reports for any campaign metric, at any level of detail. Custom reporting is available and gives advertisers the ability to rapidly report on key business metrics with great flexibility and in less time.
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