Optimizing Your Website For Facebook (University)
At this point, you've probably heard about Facebook's Open Graph protocol, or seen Facebook's "Like" button appear on a Website you visited, or read a sensational editorial about how Facebook is replacing Google as the "new sheriff in Web town". The big question is whether this Facebook "Like" button is just
Coping with Variation in Online Ad Tracking: Part 2 - Conversion Tracking Discrepancies
One of the most important components of an effective search marketing campaign is conversion tracking . With a few simple snippets of code, you can track the networks, keywords, and ads that generate desired conversion events on your Web site, and then use that information to optimize your campaigns. This is the major advantage of online media over
Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies
Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your site before. If you buy pay-per-click media and run Google Analytics, you have probably had the experience
The Basics of Social Media Advertising (Webcast Recording)
Thank you to those of you who joined us Wednesday, February 17 for our live Webcast "The Basics of Social Media Advertising." If you missed the live Webcast, be sure to watch the recording here . You can also download the presentation power point here . With nearly half a billion combined users, Facebook and MySpace alone are among the world's
How To Make Super-Relevant Search Ads With Static Keyword Insertion And Narrow Ad Groups
If you read this blog regularly, you've been repeatedly encouraged to take advantage of dynamic keyword insertion (DKI) , a method of including a variable text segment in your ad copy, into which the keyword that the user searched for is dynamically inserted into your ad. The resulting rendered ad copy that is uniquely relevant to the user. DKI
Effective Ad Creative for Hyper-Targeted Social Network Ads
This article is part four of a four-part series on social network advertising. Get caught up on my three earlier posts below: CPC Advertising on Social Networks Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? So, you're skilled at writing ads for Google and Yahoo, but now you're expanding your CPC efforts
Should You Advertise Directly On a Social Network?
This article is part three of a four-part series on social network advertising. Get caught up on my previous two articles below. Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? Social networks like MySpace and Facebook offer advertisers a huge audience and unparalleled hyper-targeting capabilities. For many advertisers
re: Hyper-targeted Ads on Social Networks
Gregory, I seriously doubt that Facebook has made a strategic decision to stop courting major brand advertisers. However, I do think they realize that the big brand advertisers want something more than banner ad inventory -- brands like Cocal-Cola want a truly interactive, customized presence on Facebook, like this www.facebook.com/cocacola , a page
Hyper-targeted Ads on Social Networks
This article is the second in a four-part series on social network advertising. Get caught up on my previous article below. CPC Advertising on Social Networks Search engines succeed by identifying a good match between a user's query and a relevant ad, which attracts a click. Extended to display advertising on publisher sites, search engines'
CPC Advertising On Social Networks
If you run ads on Google or MSN, chances are, many of your ad impressions happen on MySpace and Facebook. In terms of total volume of text and banner ad impressions, these social networks are the world's largest Web sites, and MySpace and Facebook have exclusive ad network deals with Google and Microsoft, respectively. But in addition to the content