A Facebook Page gives a voice to any public figure or organization to join the conversation with Facebook users, according to Facebook. With nearly a billion Facebook users, maintaining an effective Facebook Page is a critical consideration for all businesses and agencies.

This Clickable white paper examines winning strategies to make Facebook Pages work for business. It includes expert interviews and profiles of leading Pages management vendors. Key focus areas include:

• The Role of a Facebook Page in the Digital Marketing Ecosystem.
• How to develop a complete approach to Facebook Pages, from privacy and permissioning to content calendars and response strategies.
• Budgeting and allocating resources for Facebook Pages.
• Measuring the success of your Facebook Page.
• Partnering with a third-party vendor to develop custom Facebook Pages, Tabs and Apps.