In the "Act Settings" tab, you can turn on or off each type of
recommendation and set the frequency with which you receive it, as well
as setting certain recommendations to be automatically accepted by
Clickable's ActEngine.
Recommendation groups include:
- Best Practices: Recommendations within this group relate to
search marketing best practices, such as proper capitalization and the
use of keywords in your ad copy.
- Bid Management: Recommendations within this group relate to
individual keyword bids, such as recommendations that you increase bids
on effective keywords that have fallen below First Page Minimum Bids,
or reduce bids on keywords that are underperforming.
- Budget Management: Recommendations within this group relate
to your campaigns daily budgets, such as recommendations that you
decrease your budgets to avoid unnecessary risks, or increase your
budget to allow a successful campaign to continue growing.
- Content Network Management: Recommendations within this
group relate to your content network ads, and include tools that allow
you to quickly separate search and content network campaigns.
- Quality Score Management: Recommendations within this group
relate to your keyword Quality Scores, such as recommendations to pause
ads with low Click-Through Rates (CTRs).
By default, all recommendation groups will be set to
'receive' and the frequency with which recommendations are generated
will be set to "average" ("Avg.") for every recommendation type. To
turn off a specific recommendation group, select the
radio button for "No" in the "Receive" column. To receive more of a
particular type of recommendation, move the blue arrow in the
"Less/More" column for that recommendation type to "More"; to receive
fewer recommendations of a particular type, move the arrow to "Less."
Recommendation groups must be active ("Receive is set to 'Yes') to
adjust frequency via the "Less/More" feature.
In this section, you can also set certain types of recommendations
to be accepted automatically. (The types of recommendations that can be
set to auto-accept are "Bid Management," "Content Network
Management" and "Quality Score Management.") If you select the radio
button for "Yes" in the column for "Automatically Accept" for any type
of recommendation, actions generated within this recommendation group
will automatically be accepted by Clickable. If you want to review each
action within this recommendation group individually, select the radio
button for "No." All are set to "No" as a default.
Even if you set a particular type of recommendation to be accepted
automatically, you will be able to review all of the recommendations
that have been automatically accepted on your behalf in the Act History
tab.
By default, these settings will only be applied to the account you
have selected when you make the update. If you want to apply these
settings across all of your accounts, click the checkbox beside "Apply
these settings to all accounts" at the bottom of this section. This
will apply settings to all existing accounts, but not new accounts you add in the future.