How to Create an Instagram Strategy for Your Business
Though social media king Facebook may have been hogging the limelight for the past few years, its reign in the business world is slowing. That’s because the platform’s organic reach has fallen drastically as of recent, forcing brands to turn to other platforms to gain exposure.
But if you think the mobile photo and video sharing platform is all selfies and puppies, think again. Interacting on the platform using the Clickable Dashboard can mean big bucks for brands.
According a recent blog post, Instagram had counted more than 300 million as of December 2014. The majority of those users are Millenials- young adults in their mid-teens to mid-30s- aka: the generation with the highest spending power to-date!
Not only do these spendy millennials clock several hours a day scrolling their news feeds, research has also shown that photo posts garner approximately 39% more interaction from them compared to those comprised of pure text…looking at you Twitter.
If you’re aiming to grow your brand on social media, having a well-defined and well-executed Instagram strategy is key. Here are a few things we recommend to get you started:
- Be Authentic. Most “grammers” use the social media site to be entertained and connect with their peers (and favorite brands). Especially for company posts, the Instagram experience should be more about helping users feel inspired by and engaged with unique content. When creating posts, think less commercial and more lifestyle.
- Give a behind the scenes look. Brands who feel like their end product or service isn’t as photogenic as it-girl fashion bloggers or dishes in the hottest restaurant circuit, can still participate by giving followers a glimpse into the human side of their business. From company culture to “how it’s made” posts, there are endless possibilities through the Clickable Dashboard to give potential customers a peek into the man behind the machine.
- Tag…you’re it! Use relevant #Hashtags in your posts so that other users can both search for and click on the interactive mini-links. GeoTags are also helpful when creating a post since they let users know where you were at the time the photo was taken. For example, if you’re a salon who wants to increase their customer base, try using a popular Hashtag like #tbt (or #throwbackthursday) to show your before and after cut. Then GeoTag your location so that anyone who looks through #tbt posts and likes your look can easily find you to make their next appointment.
- Engage, engage, engage. Don’t rely on followers to comment or search out your Hashtag. Get them involved in the conversation by asking them to share their own experiences! Let’s say you run a food trailer and are looking to grow your lunch crowd. Why not have a social media section on your menu where you let people know you’re on Instagram and which branded hashtags they can use to tag you in their favorite dish. As the posts roll in through your Clickable dashboard through its Hashtag tracking feature, make sure you like and comment so they know you’re paying attention.
- Give it away. Deals and steals are perfect Instagram fodder. Let’s imagine you run a clothing boutique and want to give your Instagram followers a special discount to thank them for their patronage. Share an image instructing them to use a coupon code to get 10% off their next online purchase. Or have them show you they’re following your business on Instagram once they get up to the register for an additional discount. Alternatively, you can run an entire giveaway via ‘the gram’ by posting an image with instructions for followers to re-share a photo using a custom hashtag to enter. Search it yourself to pick a winner, or select one at random. It’s a great way to get in front of your follower’s friends and grow your network!
In the end, Instagram is all about creativity– the more unique your posts are the better. Just be sure to stay cohesive in your voice and image style, be as genuine as possible, and post at least once a day!